advertising books
Positioning Book Summary: 37 Lessons to Learn
The Positioning book is essentially a book on advertising/marketing/branding, but it found itself a new topic to grow: Positioning. And it did well. This article is a Positioning…
lessons 12
lessons
Time Management for Mortals: 29 Lessons from Four Thousand Weeks Book
I picked Four Thousand Weeks book earlier this month to understand how to make the most of my limited time on earth. And here I’m listing the lessons…
copywriting books
The 20 Commandments of Writing from The Elements of Style
The Elements of Style by Strunk and White is a definitive book for good writing. It’s a book to clear your writing style. It’s like a bible for…
advertising books
Luke Sullivan’s Lessons to Creating Great Ads
Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Ads was a fun read throughout. Mr Whipple was a fictional store supervisor (or manager, you can…
copywriting books
Creative Elements of Landing Pages
Advertising Secrets of the Written Word is an old-school book on copywriting. But that doesn’t mean it’s not relevant to the current times. It’s a book for print…
book summaries
Creative Process to Churn up 100+ Headline Ideas
A Self-Help Guide for Copywriters is your resource for writing headlines and building creative confidence. It is. I’ve been following Dan’s newsletters and loved the way he shared…
entrepreneurship lessons
Lessons from a Survived Freelancer
Last month I read Survival Skills for Freelancers, by Sarah Townsend. It’s a 200-page book capturing her 20-year freelancing experience. It has her tips, stories from other freelancers,…
business books
Ten Startup Lessons from The Bohri Kitchen
The Bohri Kitchen (TBK) is an F&B endeavour that started as a home-dining experience. Started by Munaf Kapadia, with his mom: Nafisa Kapadia, TBK specialises in the cuisine…
freelance guide
Stand out with Bytes of Freelancing Gyaan
Recently, I finished reading Beyond ABC. It's one of the short books on freelancing, with lessons taken from the weekly FreelanceBytes newsletter written by Anmol Ratan Sachdeva. The…
business books
19 Entrepreneurial Lessons from Alibaba to Inspire You
Alibaba’s e-commerce sites offer an unparalleled variety of goods to consumers. Its logistics offering ensures those goods are delivered quickly and reliably. And the company’s finance subsidiary ensures…
lessons
You Have More Time than You Think
I picked up 168 Hours: You Have More Time than You Think as a casual read. It turned out to be a great step-by-step guide for time management.
branding books
12 (plus 1) Lessons Learnt from Purple Cow
Purple Cow is a marketing concept, which Seth Godin introduced in his book “Purple Cow”. And it’s among the best marketing psychology books I’ve read. The Purple Cow…
