advertising psychology
The Boron Letters Summary: Your No-BS Marketing Guide
The Boron Letters by Gary Halbert is an enlightening and engaging book for copywriters. It has several copywriting nuggets and life lessons. And it gives you a real…
copywriting books 13
advertising psychology
Andrew Boulton’s Copywriting Is… Book Review: A Curated Pep Talk for Copywriters
Copywriting Is… book by Andrew Boulton is a collection of 30-or-so thoughts on thinking like a copywriter. It feels like a TED Talk on paper, aimed at those…
advertising psychology
The Boron Letters Book Review: Gold Nuggets of Copy and Life Wisdom
The Boron Letters by Gary Halbert isn’t your typical copywriting manual. It’s a collection of gold nuggets of copy and life wisdom. Written in Boron Federal Prison to…
Book Recommendations
12 Best Books for Writers to Build the Craft
Whether you're just starting out or looking to improve your skills, the best books for writers do more than just helping you write. The books on writing, copywriting,…
Book Recommendations
25 Best Books for Artists and Creatives to Improve Creative Thinking
Artists and creative professionals must balance the demands of their craft with the need to stay organized, motivated and productive. Fortunately, the best books for artists and creatives…
copywriting books
The 20 Commandments of Writing from The Elements of Style
The Elements of Style by Strunk and White is a definitive book for good writing. It’s a book to clear your writing style. It’s like a bible for…
advertising books
Luke Sullivan’s Lessons to Creating Great Ads
Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Ads was a fun read throughout. Mr Whipple was a fictional store supervisor (or manager, you can…
copywriting books
Creative Elements of Landing Pages
Advertising Secrets of the Written Word is an old-school book on copywriting. But that doesn’t mean it’s not relevant to the current times. It’s a book for print…
book summaries
Creative Process to Churn up 100+ Headline Ideas
A Self-Help Guide for Copywriters is your resource for writing headlines and building creative confidence. It is. I’ve been following Dan’s newsletters and loved the way he shared…
advertising books
Hey, Whipple, Squeeze This Book Review: A Classic Advertising Guide for Copywriters
Hey, Whipple, Squeeze This by Luke Sullivan is a classic advertising guide for copywriters. It’s a deep dive into the world of advertising and copywriting, providing a comprehensive…
book reviews
Review of Advertising Secrets of the Written Word: An Invaluable Resource for Writing Ads That Sell
Advertising Secrets of the Written Word by Joseph Sugarman is an old-school classic. It’s really the ultimate resource on how to write powerful advertising copy. It's not just…
book reviews
Bird by Bird Book Review: An Honest, Humorous Guide to the Writer's Life
Bird by Bird by Anne Lamott is not your typical writing guide. It’s just some instructions on writing and life. It’s a blend of memoir and advice, offering…
