advertising psychology
The Boron Letters Summary: Your No-BS Marketing Guide
The Boron Letters by Gary Halbert is an enlightening and engaging book for copywriters. It has several copywriting nuggets and life lessons. And it gives you a real…
advertising psychology 10
advertising psychology
Andrew Boulton’s Copywriting Is… Book Review: A Curated Pep Talk for Copywriters
Copywriting Is… book by Andrew Boulton is a collection of 30-or-so thoughts on thinking like a copywriter. It feels like a TED Talk on paper, aimed at those…
advertising psychology
The Boron Letters Book Review: Gold Nuggets of Copy and Life Wisdom
The Boron Letters by Gary Halbert isn’t your typical copywriting manual. It’s a collection of gold nuggets of copy and life wisdom. Written in Boron Federal Prison to…
advertising psychology
23 Contagious Book Quotes to Understand Why Things Catch On
I liked Contagious book for its case study of various viral products and campaigns. I read the version – Contagious: How to Build Word of Mouth in the…
advertising books
15 Ogilvy Quotes on Advertising to Improve Your Skills
Ogilvy on Advertising book is like an editorial column of a newspaper. It’s a candid collection of thoughts of “the most sought-after wizard in the business.” The book…
advertising books
Ogilvy on Advertising Book Review: A Snapshot of Classic Advertising Wisdom
Ogilvy on Advertising by David Ogilvy gives you an insider look into the mind of one of advertising’s greats. Ogilvy shares his perspectives on the industry, backed by…
advertising books
35 Piyush Pandey Quotes and Advertising Nuggets from Pandeymonium
Pandeymonium: Piyush Pandey on Advertising was on my reading list for 2+ years. Picked it from my unread stack, literally, recently. And yes, I loved it. Rarely do…
advertising books
Pandeymonium Book Review: An Insight into India's Ad World
Pandeymonium by Piyush Pandey is a unique blend of memoir and ad guide. However, more than just tips, this book talks about the views of Piyush Pandey on Advertising.
advertising books
Luke Sullivan’s Lessons to Creating Great Ads
Luke Sullivan’s Hey Whipple, Squeeze This: A Guide to Creating Great Ads was a fun read throughout. Mr Whipple was a fictional store supervisor (or manager, you can…
advertising books
Hey, Whipple, Squeeze This Book Review: A Classic Advertising Guide for Copywriters
Hey, Whipple, Squeeze This by Luke Sullivan is a classic advertising guide for copywriters. It’s a deep dive into the world of advertising and copywriting, providing a comprehensive…
