Hey, Whipple, Squeeze This Book Review: A Classic Advertising Guide for Copywriters
Hey, Whipple, Squeeze This by Luke Sullivan is a classic advertising guide for copywriters. It’s a deep dive into the world of advertising and copywriting, providing a comprehensive look at the nuts and bolts of creating memorable ads. It’s practically a textbook for anyone serious about honing their ad-making skills.
My Rating:
❤️❤️❤️❤️🤍
"A classic advertising guide for copywriters.”
Check Hey, Whipple, Squeeze This on Goodreads
What the Book is About
Hey, Whipple, Squeeze This dives into the entire process of creating ads—idea generation, execution and, yes, even scrapping those “perfect” ideas that don’t quite fit. It cover it all, from print and banner ads to TV and radio spots, while exploring essential aspects like headline crafting, image selection and audience connection.
This book doesn’t just cover copywriting basics but rather how to build impactful ads while navigating the pressures of the advertising industry. Everything is supported by examples and links to classic campaigns, making the theory tangible.
Check Luke Sullivan’s Lessons to Creating Great Ads
What Works?
Its strength lies in its detailed guidance on ideation and ad creation, making it particularly valuable for those with experience in copywriting. Sullivan has shared hard-won insights on brainstorming, drawing inspiration from various sources, and truly understanding audiences. The abundance of examples, complete with explanations of what works (or doesn’t) and why, makes the concepts stick.
What Falls Short?
Some of the ad examples are quite dated, making them feel less relevant today. Though the principles of effective advertising remain solid, newer copywriters might find it challenging to connect with these references. Additionally, the last section focuses on client pitching and job hunting, which may be less interesting to seasoned ad professionals.
Who Should Read It?
Hey, Whipple, Squeeze This is an ideal reference book for ad professionals wanting to deepen their understanding of creating high-impact ads. Those just getting into copywriting might find it overwhelming, but it's an excellent book to revisit as your experience grows.
Final Thoughts
If you’re ready to elevate your ad game, Hey, Whipple, Squeeze This is a fantastic resource. It’s a must-have reference for copywriters looking to level up. While some sections might feel outdated, the core lessons on ideation and storytelling make it a worthwhile addition to any copywriter’s bookshelf.
Liked this book review?
Join Book Blabbers WhatsApp group to bond over books, memes and quotes.
Subscribe to Book Blabber's Bulletin to get book summaries, reading tips and occasional hugs in your inbox.
Comments