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Generate 100+ Content Ideas to Instil Life in Stories

Cover Image - The Content Fuel Framework - Generate 100+ Content Ideas to Instil Life in Stories

The Content Fuel Framework was a long overdue book for me to read. Have been waiting to pick it up since the time it launched.

It's an elaborate "Content 101" guide for business owners and newbie content creators. And it does provide what it promises: a framework for content ideas production. With the help of the framework, you can generate unlimited content ideas.

The book has a system of focus and format. It lists and describes ten focus points for content topics and ten content formats to generate 100 content ideas, at least.

If you're looking for a creative content ideas book, Content Fuel Framework by Melanie Deziel is definitely a good read. It will help scale up your content creation efforts.

Check The Content Fuel Framework on Goodreads

And this article lists those focus points and formats. You can use their combination for helpful business content generation ideas and sharing your story.

Let’s dive in.

Table of Contents

Focus Points for Content Creation

Content Fuel Framework Summary Points Image - Focus Points for Content Creation

Content focus is what you want to examine, discuss or share in your content. Among the most common focus points for good content ideas are:


Content focused on people is content that tells the story of a person or a group of individuals. It shines the spotlight on the people who impact the organization and demonstrate its values.


Content about the basics is content that assumes little to no prior knowledge of a subject. It attempts to help the audience understand the subject better. It serves as a cheat sheet.


Content focused on the details aims to provide a comprehensive look at a particular subject. It’s a more thorough iteration of the basics-focused content. The goal is to serve as a one-stop shop for all the relevant information on a subject.


Content focused on history aims to provide relevant information from the past. The topics can range anything from an object or event to industry or organization, or something else.


Content focused on a process is designed to help the audience understand how something happens. Most often, it’s instructional. And it’s presented as a set of ordered steps, to help the audience complete a process.


Content focused on curation is made up of an intentionally selected list of items. The choice is made by specific characteristics or based on specific criteria.


Content focused on data aims to tell a story through the lens of numbers, statistics and trends. Most of these content pieces are based on original research or proprietary data. They're a collection of facts and figures.


Content that focuses on a product most often serves a sales or marketing goal. It provides information that guides a potential customer along the buying journey. The goal is to build a relationship with the audience.


Content created through the lens of an example presents the story or details of a specific thing. It focuses on a case study that exemplifies a trend which might otherwise be difficult to grasp.


Content based on opinion is created through the lens of a personal view, belief or judgement. They're someone’s thoughts on a particular experience they have had.

Formats for Content Creation

Content Fuel Framework Summary Points Image - Formats for Content Creation

Content format is the way that a piece of content is brought to life, for your audience to engage with it. Among the most common formats to nail content ideas are:


Written content is so ubiquitous that there’s a good chance it’s the content format you think of by default. Sometimes, written content is intended to be used stand alone. And it’s often the most powerful when combined with some of the other formats.


Infographics are visual or graphic representations of related information and data pieces. They offer a visual overview of a topic in a single, visually appealing image, chart and graph.


Audio content is available as recorded and transmitted sound. Audience can consume it while using their eyes and hands for other activities.


Video refers to moving images captured and recorded for viewing on the screen. A common style of video is a narrated video or a video with voiceover content addressing the viewers.

Live Video

Live video (or streaming video) refers to digital video content that is being captured and viewed in real time. It’s similar to pre-recorded video content, except that it’s often less formal, less consistent, and a little more unpredictable.

Image Gallery

Image gallery is simply a collection of images united by a common theme or arranged in a specific order. They’re more often accompanied by text that offers greater context.


Timeline content are plotted based on time. They’re graphic representations of the passage of time, most often in an interactive format.


Quiz content are used for collecting a set of responses, and returning a score or results based on individual responses. They take the form of multiple choice questions, A/B choice questions or yes/no questions.


Tools – digital tools in particular – are designed to carry out a particular function. Calculators, converters and text/photo processing tools are all fun and engaging format to create utility for the audience.


Maps, in general, are geographically plotted content visually representing a specific area. Other thematic maps aim to depict non-geographic data, providing meaningful primary data points to represent them visually.

Other Popular Content Development Formats

Other format mentioned in this content ideas guide are:


A game is a structured activity with pre-set rules of engagement. Players compete with others or themselves to achieve the objectives.

Online Courses

An online course is the structured delivery of educational content through an online portal. The platform allows the course creator to share knowledge with many students.

Virtual Reality

Virtual reality (or VR) is the creation of a simulated environment. It allows the viewers to engage or consume content in an interactive, physical and self-guided way.

Content Creation Ideas Multipliers

Content Fuel Framework Summary Points Image - Content Creation Ideas Multipliers

The above combination of focus and formats can help you generate 100+ content ideas for social media, YouTube and other platforms.

And what more? Each content topic idea can be multiplied into a series of content ideas.

Content ideas multipliers magnify the power of ideas and help expand a content strategy. Idea multipliers can help split any single content idea into several distinct ideas. From 100 ideas, you can generate 200, 300, 500, or even more content ideas.

The common content multipliers are: time, demographic, location, and resources. Specific industry, company, organization or audience can also be additional niche idea multipliers.

And then, you can use multiple multipliers to maximize the potential of an idea.

You might also like: Real World Stories to Unleash Your Creative Potential

Wrapping It Up

The Content Fuel Framework is not designed to convince you to create hundreds of pieces of content on a single topic. It explains how to generate content ideas.

It gives your brain a structure for content idea generation, with suggestions and guidance for an otherwise unstructured brainstorm process.

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