Forget the Funnel Book Review: A Practical Blueprint for Customer-Centric Growth

Forget the Funnel by Georgiana Laudi is a straightforward guide on marketing and lead generation. It is what it says on the cover – A blueprint for customer-led approach that drives predictable, recurring revenue. While the lessons are tailored for SaaS businesses, they’re applicable across various industries.

My Rating:

❤️❤️❤️❤️🤍

“A practical blueprint for customer-centric growth.”

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What is Forget the Funnel about?

The book revolves around the Customer-Led Growth (CLG) framework, which emphasizes viewing your customers as more than just data points. Instead, it encourages businesses to see them as real, breathing people, creating meaningful relationships with them. The approach offers a shift from traditional lead funnels to a customer-first perspective.

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Why should you read Forget the Funnel?

Even though there aren’t any groundbreaking new tactics, the book serves as a valuable blueprint for marketers and founders. It stresses focusing on customer value rather than relying solely on data, a refreshing perspective for anyone looking to create long-term, predictable revenue.

At just over 150 pages, Forget the Funnel is concise and focused. It skips the fluff and delivers actionable insights, making it a resourceful tool for anyone looking to develop a customer-centric strategy. It helps in keeping your efforts aligned with customer needs.

Final Thoughts

While you might already be familiar with most of the concepts, Forget the Funnel stands out for its simplicity and focus on execution. For those looking to shift their marketing efforts toward a customer-led approach, this book is definitely worth reading. It’s especially recommended for SaaS marketers and founders, though the strategies are applicable to various businesses.

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