Forget the Funnel is a concise and effective book on marketing for SaaS products. It revolves around a Customer-Led Growth (CLG) Framework. In this, you see your customers…
Forget the Funnel by Georgiana Laudi is a straightforward guide on marketing and lead generation. It is what it says on the cover – A blueprint for customer-led…
The Mom Test is a specific set of simple rules to craft good questions to ask your prospective customers. It’s outlined on the premise that customer conversations are…
Talking to customers is hard. It always will be. The Mom Test by Rob Fitzpatrick tries to make it a tad bit easier. By laying out the step-by-step…
The Mom Test by Rob Fitzpatrick is an essential read for anyone looking to navigate the often-tricky waters of customer conversations. It’s a practical guide to know how…
I started reading Never Split the Difference out of curiosity. And why not? A book by a former FBI hostage negotiator must have thrilling stories. It did have…
