advertising books
Positioning Book Summary: 37 Lessons to Learn
The Positioning book is essentially a book on advertising/marketing/branding, but it found itself a new topic to grow: Positioning. And it did well. This article is a Positioning…
branding books 8
advertising books
Positioning Book Review: Practices What It Preaches
Positioning book by Al Ries is a classic in advertising, branding and marketing. It’s a book that literally “positions” itself by practicing what it preaches. It’s about finding…
Book Recommendations
Abhijeet's 2026 Marketing Book Recommendations
Heyaa, it’s Abhijeet. The Book Blabber. Here I'm listing my favourite classic marketing books. I know the marketing field is constantly evolving, and it’s important to stay ahead…
book summaries
Founder Brand Book Summary: Make the Founder Your Competitive Advantage
From where I come, Founder Brand by Dave Gerhardt has been quite a hype. Maybe it wasn’t. Perhaps it’s just that I associated some expectations with the book…
book reviews
Founder Brand Book Review: An Absolute Must-Read for Every Founder
Founder Brand by Dave Gerhardt is a direct, actionable guide for founders looking to leverage their personal stories as a powerful business tool. It’s all about how founders…
book summaries
Small Business Branding: Put Lead Generation on Steroids
These small business branding lessons are from the book Branding on a Shoestring. It’s a concise book on the process of branding. It elaborates the entire framework a…
branding books
12 (plus 1) Lessons Learnt from Purple Cow
Purple Cow is a marketing concept, which Seth Godin introduced in his book “Purple Cow”. And it’s among the best marketing psychology books I’ve read. The Purple Cow…
book summaries
Insights into Personal Branding
According to Krista Neher, a digital marketing expert and the CEO of Boot Camp Digital, this is how you can achieve success. Start by knowing what you want…
