Positioning Book Review: Practices What It Preaches

Positioning book by Al Ries is a classic in advertising, branding and marketing. It’s a book that literally “positions” itself by practicing what it preaches. It’s about finding your own unique place in the market and sticking to it, a principle this book executed perfectly.

My Rating:

❤️❤️❤️❤️❤️

“A marketing essential that practices what it preaches.”

Check Positioning on Goodreads

What’s Positioning About?

Positioning introduces the concept of positioning as a powerful marketing strategy. Rather than being just another book on branding, it carves out its own niche by offering a unique framework. It tackles ideas like being the first in a category, setting up a new category if you can’t be the first, and maintaining your position.

What Works?

The book’s pragmatic approach to marketing and positioning stands out. While advertising books usually tend to overload on examples, Positioning balances real-world examples with actionable insights. Its clear-cut advice—like “If you can’t be first in a category, then set up a new category you can be first in”—is supported by straightforward lessons.

What Falls Short?

Some examples are dated, drawn mostly from the 1990s and earlier. While the fundamental concepts are timeless, a few of the references may feel slightly disconnected from today’s rapidly evolving digital landscape.

Who Should Read It?

This book is essential for startup founders, product managers, and marketing and sales professionals aiming to carve out a unique place for their brand or product. Anyone involved in creating and maintaining a strong brand identity can find value here.

Final Thoughts

Positioning remains a must-read for those serious about mastering branding and marketing strategies. It’s a practical guide rooted in solid examples, with advice that has stood the test of time.

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